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Saturday, March 9, 2024

PS5 - "Heartbeat"

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An action packed commercial for Playstation, featuring a tour of some the console's fan favorites. It was an impressive amount of character story while showing such diverse genres. As usual, there were changes as the project evolved, but it's a delight to see how the sketches are translated into the final shots by a talented team.

Director: Henry Hobson
Production: MJZ
Prod. Service: Division.Film
Agency: Adam&Eve DDB



Thursday, December 21, 2023

American Greetings - "The True Gift of Christmas" e-card

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One of my first professional jobs was working for American Greetings and it had been quite some time since I had worked on an e-card. It's always interesting to see how an illustrator/animator translates a sketch and I think they did a great job for this Christmas e-card.

Storyboard and animation comparison:



Friday, October 27, 2023

Live from PS5 - "Bringing You the Extraordinary"

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When more stock of the sought-after Sony PS5 was announced, it came out in the form of these news style ads highlighting characters and locations from its most popular games.

Storyboards and shot comparisons:


Director: Henry Hobson
Production: MJZ 
Agency: adam&eveDDB, MediaCom

Thursday, August 24, 2023

Halsey + SUGA - "Lilith" (Diablo IV Anthem)

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This was a stunning project with massive talents involved that included Halsey and Suga from BTS celebrating the launch of Blizzard's Diablo 4. It was incredible to see the both epic and intricate prep work that went into creating a unique atmosphere in this real life location. 

Storyboards and shot comparisons:




Director: Henry Hobson 
Production: MJZ
Prod. Design: Dissidence
Exec. Producers: Blizzard Entertainment & 72andSunny


Tuesday, June 20, 2023

Playstation - "Mr. Malcom"

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This ad was in conjunction with the global launch of PlayStation Plus. 
Featuring a seemingly mild-mannered man, Mr. Malcom (played by Joseph Mydell), who represents the infinite lifetimes you can live as a Playstation gamer. This was a lot of fun illustrating an environment full of easter eggs
(a YouTube breakdown here). I was quite envious of Mr. Malcolm's basement collection--maybe without the pet zombie.












Director: Henry Hobson 
Production: MJZ
Prod. Design: Pirra


Wednesday, May 25, 2022

Canal Plus - "The Keymaker"

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An imaginative way to show the many stories told on the Canal+ channel woven into an intriguing story.

Director: Henry Hobson
Production: MJZ, Tony Petersen Film Hamburg
DOP: Jarin Blaschke
Prod. Design: Jonathan Houlding
Agency: Havas Dusseldorf

Friday, May 13, 2022

Avengers Campus - "Adventure with a Capital A"

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As a long-time Marvel aficionado, this commercial for the upcoming Avengers Campus in Disneyland Paris was exciting to see come to life. With the dad character turning out to be a bigger fan than the kid at the end in this story, it's another spot I could certainly relate to.

Director: Henry Hobson
Production: Dissidence

Thursday, May 12, 2022

Samsung - "A New Way to PC"

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Technology that breaks down walls-- great to see this come to life.

Director: Henry Hobson
Production: MJZ

Wednesday, May 11, 2022

Drunk History - Boston “Mary Dyer”

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This was an oldie, but goody from a Drunk History episode about Boston. I did a few episodes, with this one starring Wynona Rider and Michael Cera, as comically told by Jen Kirkman. This was such a fun series that was both hilarious and fascinating.

Director: Jeremy Konner
Gary Sanchez Productions
Konner Productions