Tuesday, August 3, 2010

Adidas Originals MEGA Diner

This ad was part of the Adidas MEGA campaign working with director Ace Norton. There were quite a few ideas we worked in the boards, but as it often happens it passes in the blink of an eye in the finished commercial.
The interactive web component they made is a lot of fun too-- a sort of "choose-your-own-adventure" type with a waitress to take your order. Some of the elements that didn't make it into the commercial can be seen in it. Check it out here!

The spot also features rapper B.o.B. as the chef to the tune of his song "Magic" (a recent collaboration with Rivers Cuomo from his album "The Adventures of Bobby Ray"). My inner geek has really been enjoying the recent list of artists teaming up with Adidas like Daft Punk and Snoop Dogg's Star Wars Cantina spots. The main patron might be familiar-- Paul Iacono from the MTVs "The Hard Times of RJ Berger" (though I didn't know it'd be him the while working the boards~)

[Storyboards and screenshot comparison + embed. vid at bottom]

1 comment:

mai s kemble said...

nice, especially the shot of the waitress' ass... HAHA.
no, cool idea!