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Saturday, August 7, 2010

Medal of Honor: Linkin Park "The Catalyst"

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These boards are for the new Medal of Honor game coming out in October by EA. Sounds like an anticipated release since apparently the vid was the most watched on YouTube for the 1st of August :] A departure from  M.o.H.'s long running WWII settings, the story follows a "Tier 1" Operator in Afghanistan as he preps for an op.
It flashes between live-action of him prepping his weapons/gear and in-game shots of these items in combat use, intercut with a flashback. I read up on some interesting insights about elite military units and equipment while finding reference-- fascinating stuff. I also read up on beards-- awesome.


EA partnered up with Linkin Park's Joe Hahn, who directed, and features their single "The Catalyst," from their album, A Thousand Suns. This project with Ghost Town Media was as fast as the action in it... wish I could have stuck around for the filming but schedules conflicted. Hopefully I'll ship out to the next shoot this cool--

[Screenshots and Storyboard comparison + embed vid. at bottom]

 

Tuesday, August 3, 2010

Adidas Originals MEGA Diner

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This ad was part of the Adidas MEGA campaign working with director Ace Norton. There were quite a few ideas we worked in the boards, but as it often happens it passes in the blink of an eye in the finished commercial.
The interactive web component they made is a lot of fun too-- a sort of "choose-your-own-adventure" type with a waitress to take your order. Some of the elements that didn't make it into the commercial can be seen in it. Check it out here!

The spot also features rapper B.o.B. as the chef to the tune of his song "Magic" (a recent collaboration with Rivers Cuomo from his album "The Adventures of Bobby Ray"). My inner geek has really been enjoying the recent list of artists teaming up with Adidas like Daft Punk and Snoop Dogg's Star Wars Cantina spots. The main patron might be familiar-- Paul Iacono from the MTVs "The Hard Times of RJ Berger" (though I didn't know it'd be him the while working the boards~)

[Storyboards and screenshot comparison + embed. vid at bottom]