Monday, April 25, 2011

"White Apple" - Independent Short Drama


This project was for a local filmmaker duo, the Brothers Pham. This short film follows the story of two brothers, one of whom is involved in an apocalyptic cult with very dark leanings. The mood and tone in the scenes I boarded were very thought out and well presented while working with the director. These specific boards shown had greytones added to define some characters and also selected to leave out some revelatory moments.
I think the casting choice was very fitting based on the characters I read and what I've seen so far-- It's great to see shrewd solutions worked on independent works like this with smart use of staging and lighting.
See the trailer embedded at bottom and see some more behind the scenes at their Facebook Page.

Writer/Director: Naman Pham 
Producer: Namson Pham

[Storyboards and screenshots.]

Sunday, April 17, 2011

Dex Knows - "Local Rhythms" Commercial

Dex One Corporation provides print, online and mobile search marketing via their website, print yellow pages directories. I wasn't familiar with the name until I realized they own the Yellow Pages here in CA. I noticed the DEX print material for the first time during a recent trip to Vegas--

Check out the extended version of the spot here: "Local Rhythms"

The commercial has a YouTube "Making of" video (embedded on bottom) that was fun to see since since I wasn't around for the actual filming. The setup for such a large cast looked like a huge challenge even in the early development stages.
T.K. Broderick did a stellar job weaving the sounds into the rhythmic beat that builds into the climax. After listening to the track several times over to work out the timing, I started to hear percussion in waking life everywhere too. 

Director: Ace Norton

[Storyboard and screenshot comparisons:]