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Thursday, February 23, 2012

Hard Rock Cafe - "Our Other Rock Stars"

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Commercial for "Hard Rock Cafe":
Working under director Henry Hobson was great, especially since I'm a fan of his work on movie titles. I've admired quite a few featured on Art of the Title. Some of the coolest treats come out of sticking around for the end credits to "Rango" and also and a great sequence for "Sherlock Holmes".
Not to mention the great and eerie "Walking Dead" intro too.

For this spot, it starts off all mysterious slightly dark until it takes a turn to make the viewer...hungry. I think we did have some good burgers for lunch working on this project.
Stayed pretty analog for this one-- sketched in pencil and Copic Marker Neutral gray makers:




Tuesday, February 21, 2012

MLB2K12 - Kate Upton in "Finger Mechanics" and "Verlander on Verlander"

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Recent promo commercials for MLB2K12 from 2K Sports.

There were a few spots in this series showcasing what it takes to play a perfect game and make it into the "Perfect Club". Cy Young Award winner and MVP Justin Verlander takes center stage with appearances by players CJ Wilson, Jay Bruce, and David Price.
Jeremy Konner (of "Drunk History") directed and gave great notes to pitch these all out fast.

This first one features 
Kate Upton, cover model from a little-known magazine called the 
Sports Illustrated Swimsuit issue.

"Verlander vs Verlander"
This spot one was pretty much all Verlander and his facial acting than storyboards, but still fun to try and catch a likeness in a sketch.