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Thursday, February 23, 2012

Hard Rock Cafe - "Our Other Rock Stars"

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Commercial for "Hard Rock Cafe":
Working under director Henry Hobson was great, especially since I'm a fan of his work on movie titles. I've admired quite a few featured on Art of the Title. Some of the coolest treats come out of sticking around for the credits to "Rango" and also the sequence for "Sherlock Holmes".
Not to mention the great and eerie "Walking Dead" intro too.

For this spot, it starts off all mysterious slightly dark until it takes a turn to make the viewer...hungry. I think we did have some good burgers for lunch working on this project.
Stayed pretty analog for this one-- ketched in pencil and Copic Marker Neutral gray makers:



















[Client:Hard Rock Cafe, Agency: Duncan/Channon, Production: Recommended Media]

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